CACH France at the Cannes Lions Festival
Tourism industry gather at the Cannes Lions International Festival of Creativity
18 June, 2014
Julie Lasne
There was an important conference inside and to present all the ACT RESPONSIBLE exhibition where our CACH campaign is quite well displayed.
This event gathered all the "clients"/advertisers and among them a lot of founders or CEO in the tourism industry, but also NGO, associations and politicians or fame people from all around the world. Our campaign, among the other ones, was showed to them and seems to get interest and reactions.
Given what I could see yesterday, most of the people stop in front our CACH campaign and read all the body copy I wrote about CACH and canned hunting. It is not really common for the public to read a body copy. On the fifty campaigns exhibited there among which we were selected, only between 5 and 10 ads get such a reaction, our campaign is one of it.
I ask to famous people (Jacques Seguela, Maurice Levy, Nicolas Bordas...) present in Cannes that I know, even if I know that there are quite busy if they could be pictured/shooted by the press in front of our ads this afternoon despite their numerous meetings in Cannes.
18 June, 2014
Julie Lasne
There was an important conference inside and to present all the ACT RESPONSIBLE exhibition where our CACH campaign is quite well displayed.
This event gathered all the "clients"/advertisers and among them a lot of founders or CEO in the tourism industry, but also NGO, associations and politicians or fame people from all around the world. Our campaign, among the other ones, was showed to them and seems to get interest and reactions.
Given what I could see yesterday, most of the people stop in front our CACH campaign and read all the body copy I wrote about CACH and canned hunting. It is not really common for the public to read a body copy. On the fifty campaigns exhibited there among which we were selected, only between 5 and 10 ads get such a reaction, our campaign is one of it.
I ask to famous people (Jacques Seguela, Maurice Levy, Nicolas Bordas...) present in Cannes that I know, even if I know that there are quite busy if they could be pictured/shooted by the press in front of our ads this afternoon despite their numerous meetings in Cannes.