CANNES LIONS FOR CANNED LIONS
.... in cooperation with the Italian creative agency Doing.com
The Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising and related fields. It is considered the largest gathering of advertising professionals, designers, digital innovators and marketers.
To stay in line with the theme of the festival, Doing.com has created, in cooperation with CACH, a new trophy: the Canned Lions.
Everybody who buys a designer trophy can, helps the lions in South-Africa - all proceeds go to CACH. The campaign will be submitted for the Cannes Lions Festival in 2017, so worldwide millions of people will be made aware of the plight of the South African Lion. Win-Win for CACH, the Lions and Doing.com.
Here is the funky campaign advert:
And here is the campaign website:
Please be aware that due to the production process, the cans will only be sent out as of September 2016.