Title: Wildlife charity thanks corporate donor with quirky YouTube clip
Source: SME Pals (http://smepals.com/strategy/how-use-csr-corporate-social-responsibility-marketing-strategy)
CACH (Campaign Against Canned Hunting), a wildlife non-profit organization dedicated to stamping out the practice of canned hunting in South Africa and around the world, was delighted when LUSH UK (a handmade cosmetics company), and their Australian counterparts LUSH Australia, offered to completely fund the purchase of an electric work vehicle for CACH’s headquarters (a wildlife rehab center and sanctuary).
According to SME Pals (http://smepals.com/strategy/how-use-csr-corporate-social-responsibility-marketing-strategy), Chris Mercer, the co-founder of CACH was so delighted with the generous support offered by Lush that “he decided to thank them in the most unusual way... by naming the vehicle the 'Lushmobile', and by making a YouTube clip to publicly thank Lush.”
‘CACH and the Lushmobile’ YouTube clip
The quirky, homemade video can be viewed on YouTube at https://www.youtube.com/watch?v=X4a5Wpd6Rb0
In a heartwarming thank you message, Chris Mercer explains why an electric vehicle (otherwise prohibitively expensive for a non-profit organization that relies entirely on donations for funding) is so important for running an environmentally friendly wildlife rehab center - that simultaneously avoids carbon emissions and reduces stress on sick or injured wildlife.
CACH's (http://www.cannedlion.org) main focus is to stamp out the terrible practice of canned lion hunting. The problem is that hunting industry is rich and powerful and not easy to fight. Death threats aren't uncommon in this line of work.
They also have a wildlife sanctuary (as their global headquarters, based in the Western Cape, South Africa) where injured and orphaned animals can be rehabbed and released back into the wild (if possible). The co-founders poured every cent they owned into starting the wildlife sanctuary and rely on donations to develop the infrastructure and keep it running.
Over the many years they have been fighting this battle they have (quite literally) faced off against the army, been to constitutional court (and various other courts), organized global marches, supported international rescue operations, helped fund other charities and non-profits, and won many awards.
The most recent being Gold at the World Responsible Tourism Awards in London for the Best Animal Welfare Initiative (http://www.responsibletravel.com/awards/categories/wildlife-and-habitats.htm).
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